Throughout the festive season, Diageo Australia will run the Known Your Standards campaign, educating Sydney and Queensland patrons on how much alcohol is in their drink of choice.
The campaign will appear in pubs, bars and clubs in Sydney’s CBD and parts of Queensland and will compare the number of standard drinks in an average schooner of beer, glass of wine and serve of spirit.
Posters, drink coasters and digital screens in pubs and bars will highlight the importance of consumers knowing how many standard drinks they’ve consumed in a night.
Diageo Australia corporate relations and legal director, Kylie McPherson, said “When it comes to responsible drinking, we know that it’s not about what type of alcohol a consumer chooses that matters, it’s how much alcohol they’re consuming.
“Our Know Your Standards campaign prompts consumers to think about how much alcohol they are consuming while they’re at the point of purchase, in pubs and clubs.”
The campaign will run during the peak holiday season for six weeks from Christmas to Australia Day in 72 venues across New South Wales and Queensland.
Know Your Standards is part of Diageo’s Don’t See a Great Night Wasted program, which has been active since 2013.