Johnnie Walker has announced the release of its newest product, Johnnie & Ginger.
The premix ready-to-drink (RTD), available in both bottle and can format, combines the 35 malt and grain whiskies that make up Johnnie Walker Red Label with the full flavour of natural ginger ale.
Johnnie & Ginger is a premium alternative to traditional RTD’s or beer, designed specifically for afternoon get-togethers and day time drinking occasions.
“With the warmer months just around the corner, Johnnie & Ginger is a great choice for Australians looking to make their weekend get-togethers with friends that little bit more special,” says Johnathan Morgan, Diageo marketing manager.
Featuring the iconic Johnnie Walker Striding Man, the new packaging reflects the products’ premium cues of and has been designed to have visual impact and recognition at shelf.
The launch of Johnnie & Ginger will be supported by a wider marketing campaign featuring outdoor, PR, social and POS support.
Johnnie Walker will also release a remastered Johnnie & Cola RTD range at the same time with a new look, improved cola and the same whisky.
Johnnie & Ginger (ABV 4.6 percent) will be available to purchase from liquor retailers from mid-August, with limited release for on-premise. Bottles (345ml) will be sold in packs of four for an RRP of $19.99, while cans (375ml) will be sold in packs of six for an RRP of $24.99.