Tiger Buck Beef Jerky launches nationally
Tiger Buck Beef Jerky has launched nationally. The premium jerky uses no artificial flavours or colours, and is made from 100 percent raw, unprocessed Australian Beef. It’s low in fat, is a great source of protein, and has also been endorsed by Coeliac Australia as a certified gluten-free product.
Tiger Buck’s branding and iconic packaging has been influenced by saloon bar games of the American frontier and traditional playing card design.
Tiger Buck is a medium-soft, approachable Jerky. The signature flavour is its smokey bbq notes. Tiger Buck is best enjoyed with flavoursome beers and/or neat dark spirits.
Venues and retailers focus endlessly on constructing wine-lists, beer-lists, and back-bars, with snack options almost always forgotten. A premium bar-snack can be an important addition to a customer offering, often leading to an increased spend-per-head on drinks.
Creator Benjamin Cairns has had over 15 years experience working with local and global liquor & FMCG brands. The lack of quality ‘drinking snacks’ at bars and liquor retailers was the inspiration behind the Tiger Buck brand.
Tiger Buck is already available at around 200 locations across Australia, including:
• Stomping Ground Brewery
• Hop Nation Brewery
• Starward Distillery
• McCoppins (MEL, all locations)
• Camperdown Cellars (SYD, all locations)