There’s no denying the power of social media and digital marketing in the current climate; you’d be hard pressed to find someone without at least one account.
As a business owner, it’s hard to manage all aspects of your operation, which is where Fiverr comes in. The platform is home to a range of local and international freelance experts who can assist businesses in areas they may not be experts in, such as social media and digital marketing.
Fiverr is a leading global marketplace that offers freelance services from professionals across more than 160 countries, with 3.4 million customers using the platform in 2020.
Here are some points to consider when it comes to your digital presence:
1. How often are you posting?
Building a loyal audience requires consistency when it comes to posting. Ideally, businesses should be releasing content daily, however the most successful accounts post up to three times a day. The more you post, the more likely you are to appear on user feeds and get your message out there.
Why not hire a social media manager to help you?
2. Do you engage with your audience?
It’s important to reply to direct messages and acknowledge comments on posts to create rapport with users. A simple like shows your audience you’ve taken the time to acknowledge them and a response is even better. For example, if a user posts, “This dish looks amazing!” respond with, “You should book a table to try it out”.
3. Are you highlighting your offering through high-quality imagery and videos?
Most venues change their food and drink offering on a seasonal basis, and it’s essential to highlight your offering through top-quality imagery and video content. While smartphones are great for capturing content on the go, hiring a professional content creator is a wise decision and can elevate your food and beverages in an instant.
Find a freelancer to help you make videos
4. How many platforms do you have a presence on?
Have you worked out which platforms work best for you? It’s a good idea to test out a number of platforms including Instagram, Facebook and even TikTok. Tailoring content for each platform is also essential – what works on Facebook might not translate to Instagram and TikTok is a totally different ball game.
The above might seem overwhelming, but Fiverr is here to help.
Click here to get started on improving your social media and digital marketing strategy.
Image credit: Visual Marketing Australia
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