The last two years have seen a lot of change for Western Australia’s largest specialty Food Distributor, European Foods Wholesalers.
Since being acquired by a local WA family, Euros have relocated their distribution and warehousing hub to the Swan Valley – and have opened the cash & carry Marketplace in Osborne Park.
“With our dual location positioning, we are best set to service both large delivery orders from the Valley, and small orders for collection from the Marketplace” says CEO Miguel Buccellato.
It is worth noting that if smaller food businesses click and collect from the Marketplace in Osborne Park, they attract a significant discount off wholesale pricing.
Euros is now owned by the Y Group of Companies, which incorporates Both Nikola Estate and Oakover Estate Wineries.
Nikola Estate, previously Houghton’s, is the second oldest winery in Australia and this Premium Winery is the jewel in the Group’s crown.
Other entities include Artisan coffee brands Crema and FiORi – and the iconic Northbridge Coffee Roasters.
Having such a cohesive hospitality offer enables each part of the group to optimise service to the industry – and effectively provide a comprehensive product supply solution.
With exclusive foodservice distribution for significant premium brands like San Pellegrino, Acqua Panna, Pradera, Grana Padano, Brookfarm amongst others, Euro’s quality credentials shine through.
They also acquired the Blue Cow brand in its entirety, in late 2019, to further develop their significant cheese ranging – currently sitting over 550 different products.
The Marketplace is also home the Australia’s largest cheese display fridge @cheesecathedral.
“We have also invested heavily in state-of-the-art warehousing, logistics systems and resources,” says Buccellato, which have enabled Euros to remain a high-touch service organisation – and agile through the recent trying times.
It is this agility that has ensured that both Euros Wholesalers, and their cash & carry Marketplace, maintained growth over the last 18 months.
“We can focus our offer to our customers’ needs,” says Buccellato.
For larger orders, the company has a delivery fleet operating across the Perth Metro – and into regional hubs. For those smaller operators, who have been up and down throughout the lockdowns, customers have the flexibility of collecting smaller orders from the Marketplace – and controlling their outgoings to their differing business needs.
European Foods have further strengthened this commitment to small business by offering a further discount off their wholesale pricing through the Marketplace.
The importer has weathered “some small procurement challenges” says Buccellato, like the Suez Canal blockages and train derailments, but continues to deliver economies of scale with value on restaurant quality ingredients for chefs across the hospitality sector.
And it is clear, from the company’s evolution and energy, they will continue to do so for a long while yet.
