Rockpool Dining Group has announced its official name change and the launch of its new corporate website, with CEO Thomas Pash outlining the group’s 12-month strategic plan.
The group will continue to split focus equally across three dining tiers – premium, casual, and fast casual – in order to deliver consistency across its portfolio of 15 brands and more than 50 restaurants.
New restaurants will join the group while others will be repositioned to maximise the strengths of the combined, vertically integrated group, which also includes the Urban Craft Brewing Co, Urban Fine Foods (Rockpool Dining Group’s bespoke artisan kitchen featuring a European bakery and butchery) and the newly named Rockpool Events & Catering (formerly Urban Events Venues & Catering), led by Neil Perry.
“Combining the collective strengths of two of Australia’s preeminent restaurant groups gives us a broad and impressive portfolio of best-in-class dining and entertainment venues,” Pash said.
“Each of our strategic pillars is guided by a cadre of seasoned professionals from each side of the business. This model of dual custodianship compounds our collective skills and expertise, while the three-pillar structure enables each pier to equally shine and contribute to the overall success of one of the largest and preeminent dining and entertainment groups in the world.”
Rockpool chief brand and culinary officer Neil Perry said the next 12 months promised to be busy and invigorating.
“One of the first projects I’m working on is adding some new dishes to the Sak menu. It’s a timely refresh, and one that will make a great restaurant even greater. We want to ensure all five Sak restaurants are operating at the same super-premium level,” said Perry.
“Our trademark devotion to the finest Australian produce as well as our ethical, sustainable, and community-focused practices will also continue to underscore everything we do as we work tirelessly to raise the bar and make the dining experience evermore memorable for our loyal customers.
"Other notable highlights for the year ahead include Rockpool Dining Group catering The World's 50 Best Restaurants awards event.”
The 12-month strategic plan includes:
- Augmenting the Sak Jr menu with sustainable seafood and an expanded dinner offering in February 2017
- Launch of Neil Perry’s New Classics menu additions across all Sak locations in March 2017
- Repositioning the first floor of The Alfred, Melbourne as a Rockpool Events space for private hire (replacing The Cut Steakhouse) in March 2017
- Opening Rosetta Ristorante at Grosvenor Place, Sydney in May 2017
- Continuing Burger Project’s growth in city-central and suburban NSW, Victoria and Queensland
Rockpool Dining Group has also announced plans to open a new concept at the Kings Co-op in Brisbane. Currently under construction, the new venue is set to open at the Showgrounds in time for the Ekka.
To read more about CEO Thomas Pash's plans amibitious plans to create Australia’s first billion dollar restaurant group, click here.
