Australia's most powerful wine brand revealed - hospitality

Leading family-owned winery, Brown Brothers, has been as the powerful brand in the Australian wine market in the recently published IWSR Australia Landscapes Report.

Brown Brothers has overtaken Jacob’s Creek and Penfolds in the report, with the results based on combination of awareness, conversion, and connection metrics among Australia’s regular wine drinkers.

Katherine Brown, Brown Brothers first female family winemaker and 4th generation Brown family said: “This achievement is a remarkable milestone for Brown Brothers and reinforces our dedication to crafting exceptional wines that capture the hearts and palates of Australian wine lovers.

“We are extremely proud of this incredible acknowledgement from Australian wine drinkers to be recognised as the most powerful brand, but we remain grateful to our loyal consumers and industry partners who have played a significant role in building the strength of the Brown Brothers brand.”

Brown Brothers is home to Australia’s number one selling Prosecco and white wine in Brown Brothers Prosecco and Brown Brothers Moscato respectively.

The winemaker says its philosophy is about being experimental, innovative and dedicated to making wines that consumers love, with each range created to celebrate the joy of wine in all forms, from red, white, fruity and sparkling to every varietal in between.

The top three most powerful wine brands in the IWSR Australia Landscapes Report are all domestically produced, highlighting the strength of local wineries among Australian consumers and their preference for supporting local brands.