As we step into 2023, it’s clear that more and more of us are becoming conscious of the impact our food choices have on both our health and the environment. Currently, 1 in 3 Australians are consciously limiting their meat consumption. Let’s face it, who doesn’t want to feel good about the food they’re eating while also doing their part for the planet? This is exactly why plant-based options are becoming more and more popular on restaurant menus.
Studies show that animal-agriculture is a major contributor to global greenhouse gas emissions, deforestation, with more than 45 per cent of Earth’s land being devoted to grazing or growing feed crops for livestock.
In fact, the historical loss of biomass from the land currently devoted to livestock is the carbon equivalent of about 15 years of fossil fuel emissions.
Plant-based meat requires significantly less resources to produce compared to animal-based meat, including less land, water, and energy. At Impossible Foods, every kilogram of Impossible Beef Made From Plants uses 69 per cent less water, 88 per cent less greenhouse gas emissions and 95 per cent less land to produce than beef from cows in Australia.
But there’s a problem — although eating plants is more sustainable than eating animals, it often just can’t compare. Giving up meat is actually a very big and difficult change, even for those that are looking to make more sustainable choices.
Rather than expect people to give up meat, Impossible Foods provides a plant-based version that’s better for the planet and competes on both taste and nutrition. In fact, some customers prefer the taste of Impossible over the animal counterpart – did you know that Impossible Pork was preferred to minced pork from pigs in a blind taste test? No need to sacrifice taste to do better for the planet anymore.
For chefs, this means having plant-based dishes that you can be proud to have on the menu, not just a token cauliflower steak buried at the bottom of the options. Easy to swap into your most popular menu items, Impossible™ products are designed to cook like their animal counterparts. Spiced, sauced, braised, grilled, you name it — if you know how to cook beef mince, you know how to cook Impossible Beef Made From Plants.
As leaders of the restaurant industry, we can show that with the power of small actions — like replacing minced beef burgers on your menu with plant-based ones — add up to big changes for the planet and food security. Let’s make 2023 the year of delicious and sustainable eating!
