A new national campaign, #TakeawayTuesday, has been launched by the Restaurant & Catering Australia (R&CA) encouraging all Australians to place a takeaway order every Tuesday in support of their favourite restaurants and cafes that have been affected by the COVID-19 restrictions.
With over 20% of hospitality venues expected to close by March 2021 due to the pandemic, and a reduction in revenue expected to drop by 25% according to IBISWorld, the campaign has been launched at a critical time for the hospitality industry.
“Australians love their takeaway, and there has never been a more important time to embrace the Aussie tradition of pizza or noodles at home than each Tuesday night during the COVID-19 pandemic,” says Wes Lambert, CEO of Restaurant and Catering Australia.
“The sad reality is that many eateries will not survive this pandemic, and it’s already had a devastating effect on many who have had to close their doors. We need all Australians to get behind #TakeawayTuesday, either by promoting it, or ordering takeaway from their favourite eatery, so that our restaurants can remain open for business.”
Since the start of COVID-19, 100% of businesses surveyed by Food Industry Foresight had moved from the dine-in to takeaway model, and without this option, coupled with delivery services, many restaurants and cafes simpy will not survive.
The R&CA originally launched a national campaign back in March called #EatAloneTogether to encourage takeaway and home delivery to support eateries during the first wave of restrictions. Now with restrictions continuing in Victoria, other states at risk of restrictions being re-introduced, and interstate travel mostly on hold, the campaign has evolved to #TakeawayTuesday to help restaurants and cafes stay afloat as the pandemic continues to affect their bottom line.
A stream of R&CA corporate partners are onboard driving awareness including rewards platform Entertainment, delivery and technology platforms UberEats, Menulog, Deliveroo, Bopple, 13Things, reservations platform The Fork, plus a wide range of industry service providers including Hostplus, AMEX, Barcats, Deputy, Click on Food, Make-it-Cheaper and food service provider Australian Pork, and Melbourne based digital agency Impact Data, all doing their part to promote #TakeawayTuesday and to keep momentum behind the movement.
So, join the movement – order takeaway from your favourite restaurant, café, eateries or artisan food producers each Tuesday, and share the love for the Australian food industry on social media using the hashtag #TakeawayTuesday.
