Building a brand is about providing a unique and memorable experience from the food, drinks, service, lighting and music to the paper selected for the menus and the language used to describe a venue, says Simon Blacher. Here, we collate some brand building tips from the co-founder of Melbourne’s Commune Group.
This video has been adapted from the column ‘How to build a brand identity’ originally published in Hospitality’s May issue.
Click here to watch more best practice videos. Subscribe to Hospitality or follow us on Facebook and never miss a video.